Client Industry Focus: Market Research
Ipsos is a global market research company with worldwide headquarters in Paris, France. Founded in 1975 and listed on the Paris Stock Exchange, it is an innovative, entrepreneurial, client-focused organization providing research services to clients from FMCG brands, to multinational banks, to national governments. With offices in 84 countries, it is the world’s 3rd largest market research agency.
In a recent project, one of Australia’s major banks approached the Ipsos New Zealand qualitative research team to conduct 12 in-depth interviews and 6 focus groups in Australia to help refine the launch of a new investment product.
The qualitative research team at Ipsos NZ, led by Bart and Diane, were presented with two challenges:
|As the product was nearing the final stages of development, the client wanted to discover the preliminary results from the market research in real-time, rather than having to wait a number of weeks for the final report to be delivered.|
|Since the product related to complex investment-making decisions, the client wanted to connect with research subjects as closely as possible without being present at the interviews, and to capture the feedback of participants in a rich form.|
Ipsos New Zealand was looking for a fast, high quality and competitively priced transcription service to partner with for this project. They decided to do a trial partnership with TranscribeMe to see if a company, not an individual transcriber, could produce a comparably priced transcript in better time and at a higher level of quality.
Both Bart and Diane found that TranscribeMe offered an unbeatable transcription service for researchers:
|Accuracy:||High quality, accurate transcripts (98%-100% accuracy)|
|Speed:||Fast turnaround time (24-48 hours)|
|Availability:||Round the clock availability. No downtime, and very responsive|
|Simple to use:||Files are uploaded directly from the web browser|
|Confidentiality:||Unprecedented confidentiality using innovative speech processing technology|
|Bonus:||The ability to identify male or female speakers in complex focus group environments with 5-8 speakers|