- Apr 10, 2012 10:53 pm
- 1 note
Since podcasting was launched back in 2004, usage and awareness has been gaining rapid momentum. Projections are showing that in 2013 nearly 40 million people will be downloading podcast material on a weekly basis. Because of the incredible amount of information we feed our mind just to keep up with the newest trend, sometimes allocating time to listen to a podcast you downloaded last month is too difficult. In this day and age, everyone dreams of the new innovative way to increase business and at the same time save the most valuable asset we own “time”.
Because advertising, also known as “podvertising,” has been a major source of revenue for the podcast industry to stay in business, publishers understand that without the ad support, building a strong fan base will take time. Publishers have to realize that their customers are also on a mission to find a podcast that will fulfill their needs while sacrificing the least time possible. You might say grouping podcasts into their desired topics will help tailor a customer’s interest.