Why Big Brands should ask Market Research Companies to work with Specialists – Part II

In our previous post, we argued that Big Brands should have a preference for working with specialists, and that market research firms should keep this in mind while choosing their preferred suppliers. In the past five years, the transcription industry has been transformed. With the rise of speech processing technologies, micro-tasking, and cloud computing – smart and scalability companies are able to serve the requirements laid down by Big Brands: accuracy, confidentiality, and speed.

Let’s revisit the four key challenges we identified in the previous post and understand the impact the new technologies have on them.

Why Big Brands should ask Market Research companies to work with specialists – Part I

In today’s globalized world, big brands maintain their market share through producing superior products. They accomplish this through rigorous market research and product testing. While some corporations prefer a one-stop-shop for market researchers, increasingly they are asking their research partners to work with specialists, for the following four reasons.

Using Gamification to Drive Better Market Research Insights – A How-To Guide

Humans love games. Games play an important role throughout our lives – during childhood toys fascinate us, while our teen years are characterized by competing and strategizing with friends on video games, sports, and the most painful game of all – popularity. As we grow older, we are transfixed by quizzes and crosswords on our way to work; note the rise of Sudoku, and the ongoing popularity of the New York Times Crossword Puzzle. While the type of game changes, the fundamentals remain the same. Competition, rules, rewards, feedback mechanisms, socialization, and personalization – most games have one or more of these characteristics that make them enjoyable, and addictive.

Here is a simple, functional way to improve market research surveys through Gamification.

Gamification: What Market Researchers need to know about it?

If you’re a researcher and you haven’t heard about “Gamification,”you’ve been living in a cave! Gamification has caught the eye of the mainstream business world in the last couple of years. Moreover, its been particularly championed by thought leaders as a powerful tool for market researchers to gain better insights and subject understanding.

Before we start talking about gamification, lets look at some of the challenges faced by the market research industry as outlined in the book “How to Hire & Manage Market Research Agencies”

How Crowd-Sourcing Transcription helps Market Research Analysis

Market Research professionals have been forced to compromise on transcription. Now crowd sourcing changes this. Market research play a major role in forming the products and services we use daily. From the taste of your morning coffee to the design of the car you drive, different forms of analysis are done to ensure the product will be purchased by [...]

6 ways researchers can boost productivity using transcription

Mobile and Social media are transforming the Market Research industry – more self-published data is available than ever before, much of it in audio visual format. Over 70 hours of video are uploaded to YouTube ever minute. Only 1% of video is searchable for marketing purposes.

Transcription is a key analytical tool for researchers. It enhances productivity, fast tracks analysis and saves time.

50 Books Every Market Researcher Should Read

With the explosion of user-generated content, we — as a society – create more content in a day than people did in a year a decade ago. Don’t get me wrong — a lot of the content produced these days is quite useful, well written and adds value to business. But, a lot of it is also written targeting the Google Bots and not the human beings! That’s a topic for another day. What I want to address today is that we should be careful about that although it’s good to ride the wave, it is critical to go back to fundamentals once in a while. And for getting back to fundamentals, we REALLY got to go back to the source or the foundations of the Market Research and its related industries. That’s right, we went wide and deep to pick the top 50 books we think every market researcher should read separated by category. Lets get into it.

7 Must Have Qualities to Be a Superstar Market Researcher

It’s an exciting time for the Market Research industry. With the advent of new technologies powered by the smartphone and digital revolutions, there are more opportunities and tools available than researchers can utilize.

The pace of innovation is at its peek and its easy to ride the wave and forget the basics. No matter how great the technology is, YOU – the researcher – are still the driver of it. So, lets get back to basics and go through the must have characteristics you need to possess to be an excellent Market Researcher!